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COMMERCIAL
MODELING
If
you dream of being an actor but don't have a face
like Brad Pitt or a body like Jennifer Aniston, take
heart. There's a big market out there in print,
stage, screen and TV for actor and models that look
more like Fred McKenzie. “Fred who? you might say.
Well, Fred McKenzie has one of those faces that just
look familiar. He could be the guy next door, the
family doctor, a friendly mailman, a kindly grandpa,
and a courageous fireman. He could be an office
manager, a construction worker, a former Teamster's
president or even one of the signers of the
Declaration of Independence.
Fred
McKenzie: Having Fun Leads to Success
In real
life, McKenzie is an investment advisor, but at a moment's
notice he'd be delighted to make you believe he's a United
Stares senator, a mafia kingpin, a supreme court justice, a
bartender, cop on the beat, or typical sports fan. One of
McKenzie's favorite stories is about the doctor's wife who
happened to see a photo of McKenzie dresses as a physician,
complete with white coat and dangling stethoscope. She showed it
to her husband and said “Honey, he looks more like a doctor than
you do!”
Besides
having an “everyday” face and body, McKenzie has something extra
that keeps him in demand as an actor. And don't laugh because
this is a serious success tip. McKenzie is having fun, and it
shows. It shows in the photos on his composite, and it impresses
casting directors when he shows up for auditions. “Acting keeps
you young. You're out there meeting all kinds of people, and it
keeps the creative juices moving. It's a way to get out of the
mental stuff and into some fun things: he says.
Fred's idea of fun may seem trivial if your goal is to be a
“serious actor” with a capitol “A”, but according to some of the
best names in business, the ability to have fun-even when cast
in a serious part- is a serious part of the business. A sense of
humor is part of the grease in greasepaint that will help you
get along with fellow actors, agents, directors and every crew
member on the set.
Having a
mirthful attitude has helped McKenzie land some serious roles
costarring with respected actors like Jack Nicholson and Bonnie
Bedilia. “When it comes to getting parts, you have to have the
energy coming thorough the eyes. The directors know immediately
if your have that energy”, says McKenzie. “You see so many
people who are invisible in life. They make themselves like that
out of fear, because they're afraid to make themselves stand
out. So audiences live vicariously through entertainment. I say
try it…Just do it. Quit tip-toeing around!”
Fred's
attitude of sun might be related to something called charisma, a
quality generally associated with the tall, young rich and good
looking. But charisma is more than that and is definitely
apparent the moment you see a photo of McKenzie, meet him in
person or even talk to him in the phone. It's no wonder casting
directors take one look at his photos or meet him for a few
minutes and say “I want this guy! He looks like he can have fun
at just about anything!”
Another
attitude that serves him well is an attitude he developed early
in life, which has helped him in his investment business and in
his acting career. One day McKenzie stopped to ask himself an
important question in life. What I'm here for? The answer came;
I'm here to help others, to serve, to make the world a better
place. That's it. I figure it's the rent we pay to be here.
Any job I take on, whether it's my financial investment company
or my acting roles, I know my ultimate goal is to help my
clients”
Ready
for another bit of advice from McKenzie? Persistence. Having the
courage to knocks on doors and keeps knocking until somebody
opens one. McKenzie likes to tell another story about “this gal
– holly Hunter- in The Piano. The director wanted a
tall blonde for the part, but Holly really wanted the role. Her
agent kept sending faxes. The director kept telling him “Holly
is not the gal I'm looking for”, but that agent kept faxing and
calling and she got the part.
Another story he tells
is about preparation and creativity. “I like the story about
Haley Joel Osment, the little kid who won the part in The
Sixth Sence, All the other kids came in to read dressed as
typical little kids, but this one kid comes in dressed in a suit
and tie, because Haley's dad is in the acting business, the kid
knew enough to read the complete script-twice- before reading
for the part. Once the movie was filming, inside the director
heard this bang1bang! Coming from the room. He looked out the
door and there was this little kid rushing up the wall, hitting
it full force to get his energy up for the next scene. The
director asked “What are you doing?” and the kid answered “I'm
getting ready for that big scene with Bruce” You do what it
takes.
You do what it takes, repeats McKenzie who has learned a lot
about what that means from acting workshops and talks with
fellow actors. That's how he learned some of the basics. “You've
got to get a headshot to send out to agents. It has to be taken
by a professional photographer, but find a photographer who
won't charge you an arm and a leg. That's one of the very first
things you do, he says. “ Build a resume, take some acting
cases. Get involved in Community Theater, most towns have them.
Try out for some plays; work backstage if you don't get cast.
Try out the next one; keep sending out headshots to agents.
Update and revise your resumes after you've been in another
play.”
Acting is a fun game,
but you also need to be savvy about getting paid. At first you
might be happy just to get some roles for your resume, says
McKenzie, but you should soon be learning what the terms
“union”, “nonunion and “scale” mean. If you get a job doing a
commercial, find out what the term “residuals” means so you get
fair share. Though McKenzie's financial advisor business is
quite successful, as an actor he sometimes gets high paying
jobs, sometimes not, but he's learned now which jobs pay well
and which don't.
“There's a big
difference in the pay rate you'll get for union and nonunion
jobs. You should know that for the same work, nonunion jobs pay
you once and that's it. Lots of times they want a buy-out. In
that case the casting director or agent might say “They might
run this as indefinitely, so instead of getting $350 as a day
player we're going to give you $750”. Your agent is going to
take between 10 to 20 percent, most take just 10% say McKenzie,
speaking fast as if to cram the knowledge he's picked up over
the years into a short conversation. If all the financial lingo
is over your head McKenzie says there are plenty of books on the
subject, and workshops you can attend, or you can talk it over
with some of the actors you'll meet get involved in Community
Theater.
“There are a lots of rip
off things you can get involved in if you don't watch out. Start
regionally, built that resume and by the way, you don't have to
go to New York. There are lots of regional jobs says McKenzie'
launch a website.
His speech is friendly,
funny, fast and peppered with anecdotes of how he got started in
his “Sexy Specs” commercial and funny stories about his fellow
actors. He could go on and on. And as he talks about acting
–even the business par of the business- you can tell that, ever
true to character, he's still having fun.
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