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AGENCY
CONTRACTS
You've done it! You found an
agency; you had a successful interview; and the
agent asked you to list with her. Congratulations,
you have and agent. But what happens now?
Contract Agreements
You won't be asked to sign a contract unless you're
going exclusive. If you are signing an exclusive
contract, the duration of the agreement can vary
from one, two and even five years. Find out what
your options are. Some agencies only have one
standard contract, and some are willing to negotiate
certain points. Many exclusive contracts can be
broken by the model if she gives sufficient notice,
usually 60 days. Some contracts are automatically
renewed at the end of their duration unless the
model gives notice in advance that she wishes to
terminate the contract. If you sign one of these
contracts, be aware of the beginning and ending
dates, or you could wind up doing a double stint
against your will. As in any business transaction,
don't sign anything until you've read it carefully.
If there are points of the contract you don't
understand, don't be afraid to ask questions.
If you're joining an agency in a multiple listing
town and you're not going exclusive, you'll probably
just be asked to fill out an information card with
your name, address, stats and special skills. Your
snapshot, comp card or photocopy of your photos will
be stapled to the information card.
Your Responsibilities
Once you're registered, you have certain
responsibilities to your agent. You should have an
answering machine or service, a beeper or at the
very leas a family member or roommate who faithfully
takes down your messages and forwards them to you.
You must make yourself available as much as possible
for auditions and cattle calls, not just jobs. You
must keep your agent aware of your availability, if
you'll be out of town or otherwise indisposed, be
sure to let them know. It saves time and
embarrassment of calling your old number and
hearing" Sorry, there's no one here by that name".
Your Promotional Options
You have the right to be informed of your
promotional options. Many agencies use one or more
of the following methods to expose the clients to
their talent, both old and new:
The Headsheet
Most agencies have what is called a headsheet, or
headbook, which is printed every year. It might be a
poster, a bound or unbound book, a pamphlet or even
a calendar. The headsheet includes a headshot of
each model and his or her stats and specialties.
Usually, a model must pay a fee to be includes in
the headsheet. The fee cover printing and mailing
costs.
The Composite Book
Many agencies have a bound or loose book of
composite photos of all their talent. If the book is
bound, it's important to submit your composite to
the agent before the printing deadline, since loose
comps submitted to the client late are often
misplaced or discarded. If, on the other hand, the
book is loose (for this type, holes are usually
punched out of comps for inclusion in a three-ring
notebook) your comps will probably be added to the
book no matter when the client receive it. For
composite books the comps are masse through the
agency in the same format, which saves the models
money.
Mailing
Some agents promote their new talent to client with
a monthly or bi-monthly newsletter or other type of
mailed message that introduces new individuals. The
costs of reproducing photos and printing are usually
passed on to the model.
Client List
Some agencies offer the new model a list of clients
to call on, meet in person and show their
portfolios. Other agencies frown on this practice
and prefer to seen their models to clients more
selectively or to simply wait for auditions or
cattle calls for the two to meet.
Billing Rate
You have the right to know the rate at which your
agent is billing out your services. While it's very
uncommon, I have heard of one instance where an
agency told their models they were being billed out
at $ 50 per hour, when they were actually being
billed out at $70 per hour, and the agency was
keeping the difference. If your agent refuse to tell
you what your billing rate is, or if she tell you a
rate that is lower than the average for your town,
you could have reason to be suspicious.
You also have the right to know what percentage the
agency retains from your pay. Most keep 15 percent.
For your payment, you have the right to expect a
certain amount of communication and contact with
your agent, but you don't want her to feel as though
you're pressuring her, whining or trying to demand
work she doesn't have for you. If you haven't hear
from your agent in two or three weeks, it's okay to
give her a call and say," Hi, this is Jane Doe. I
was just wondering if you had anything for me this
week." or tell her about any new shots you've had
taken, any modeling jobs you've had or related
classes you're taking. This will remind her that
you're available and interested in working. Don't
call too frequently or demand to know why you aren't
being sent out more. If you're unsure about how
often your agent is comfortable hearing from you,
ask her; she will give you an honest answer.
Protocol
There are certain unspoken rules of protocol that
are worth your while to learn when you deal with
agents.
•
In multiple listing towns, it's known and accepted
by models and agents alike that most talent are
represented by several agencies. However, no agent
wants to have the fact waved in her face. So if one
of your agents gets you a booking, don't call the
other and say, "ABC Company got me this job, Why
aren't you sending me out more?" You should, however
be prepared to tell all of your agents when you've
had a job or send them a tear sheet, so they're
aware of any experience you get that makes you more
marketable and valuable model.
•
Never try to play one against another. For instance,
if you say " ABC Company bill me at $95 per hour.
Why do you bill me out at $65?" you may wind up with
no agent at all.
•
Never cash an audition by claiming you were sent by
your agent if you weren't. Even if it's a cattle
call involving 150 models, you still could found out
and it will get back to your agent, especially if
you were chosen.
•
If you find out about a go-see your agent didn't
send you on, don't call her to ask why you weren't
included, even if you think you were perfect for it.
If she thought you were right for it, she would have
sent you. Don't annoy her by questioning her
judgment.
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